Why Your Charity Must Speak Up Now

In the UK, charities are doing extraordinary work every single day — feeding families, mentoring young people, tackling loneliness, protecting the environment, standing up for vulnerable communities. Yet, too often, their voices don’t carry. Their work is life-changing, but their story doesn’t travel.

And that matters. Because in a crowded, noisy world, visibility is not a luxury. It’s the bridge between doing the work and sustaining it. Without a clear and compelling narrative, charities risk being overlooked by donors, policymakers, journalists, and even the communities they serve.

The Charity Sector’s Communication Gap

The evidence is clear. According to the Charity Digital Skills Report 2024:

• 57% of charities say they lack the resources to manage communications properly.
• 1 in 3 report that limited PR and media skills stop them from reaching wider audiences.
• Over half say they struggle to tell their impact story in a way that connects with funders or supporters.

And it shows. In the UK’s £87 billion charity sector, awareness is alarmingly uneven. Large, well-funded organisations dominate the narrative. Smaller charities — often closer to communities and solving local problems in agile ways — remain invisible.

The result? Incredible work goes unnoticed. Funders don’t always see the impact. Supporters don’t hear the stories. Policymakers miss the insight. And the people who could benefit most sometimes don’t even know help is available.

Why Narrative Matters

Every charity has a story. But not every charity has a strong narrative. Many have fragments — a mission statement here, an anecdote there, a report buried in a PDF. Some have moving stories but no way to make them heard. Others communicate in ways that undersell their true impact.

Here’s the uncomfortable truth: in 2025, it’s not enough to simply do good. You have to be heard doing good. Not for ego, but for survival and growth.

A strong narrative:

• Builds trust with funders and donors.
• Attracts volunteers and long-term partners.
• Creates visibility in the media and online.
• Ensures your community knows what you do — and why it matters.

Without it, even the most vital work risks staying hidden.

Why Charities Often Struggle

We know it’s not a lack of effort. Charities are busy delivering services, firefighting, meeting demand with fewer resources. Communications become the thing that slips to the bottom of the to-do list. Budgets don’t stretch to hiring PR support. And for small and medium organisations, trusts and foundations, media engagement can feel like a luxury reserved for the big players.

This isn’t a failure — it’s the reality of an overstretched sector. But it’s also why we believe in stepping up.

Introducing Amplify Good

At Symmetric PR, we believe that ethical communication is a right, not a privilege. That’s why we’ve launched Amplify Good — a one-month, pro bono PR programme designed to give small and medium charities, trusts, and foundations the tools to strengthen their voice.

Here’s what selected organisations will receive:

• One PR or communications task completed (such as a press release, messaging guide, social media content plan, or tailored media pitch).
• A 30-minute consultation with our PR experts.
• Visibility through shared stories and case studies, showing what’s possible when comms is done with dignity and impact.

No jargon. No spin. Just practical, high-impact support to help you own your story.

Why We’re Doing This

Because too much good is going unheard. Because silence shouldn’t be the price of being small. Because narratives shape power — and charities deserve to shape theirs.

If you’re part of a small or medium charity, trust, or foundation and you know your voice could be louder, clearer, or more consistent, this is your chance. Let us take care of the narrative, so you can keep taking care of the work.

📩 Contact us at team@symmetricpr.com to be part of Amplify Good.

And if you know an organisation that deserves to be heard, please share this with them. Together, we can make sure the stories of change happening across the UK aren’t hidden — but amplified.